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Working with a Graphic Designer

Most business owners only associate graphic designers as some you hire to create your logo and that is it. There is so much more to graphic design than that, a graphic designer also handles photos and images for marketing campaigns, typography, motion graphics and a whole bunch of other tasks that make your business look good. Working with a graphic designer is a crucial part of branding your business and helping you stand out in a sea of competition. Let’s look at just what they can do for your business.

Boost Your Brand

Branding is about giving your customers the right perception of your business, it is what they see and what comes to mind when someone thinks of your business. Everything from printed or web based material to how you interact with your customers. If you are in a highly competitive market then you need to stand out and branding is how you do that.

A graphic designer can work with you or your web design team on things like your website layout along with the colors and fonts that you use. Do you want to convey your business as hip and modern, or do you want to be perceived as traditional and reliable. Believe it or not the fonts and colors that you choose affect whether people perceive you that way or not. Weak brands are instantly forgettable and that is the last thing that you want.

A Picture is Worth a Thousand Words

Customers today have insanely short attention spans, you have less than a second to capture their attention and keep it on your message. You need effective images to hold someone’s attention and a graphic designer can make that happen. Attention grabbing graphics don’t just help build your brand they can also help with your SEO campaigns.

Saving Time and Money

When it comes to business time is definitely money, good design takes time and that is time you could be spending doing other things like building your business. Graphic designers have spent hours honing their skills and years in school to learn their trade. Do you have a couple of years available to learn graphic design? Do you even own a copy of Photoshop? Probably not…by hiring the right graphic designer you can have the job done for you and it will probably cost you less than the time it would cost you to teach yourself.

April 11, 2019 0 comment

Web Design

Finding the Right Web Design Company

written by Heather Simpson

If you’re new in business and need a website or your own site just needs a facelift you need to find a reputable web design team that can make it happen for you. Before you throw your money at the first web designer that comes along there are a couple of things that you should be looking for. Your website needs to do more than just look good, it needs to function properly and help turn visitors into buyers.

Web design isn’t easy and while you may want to do it yourself you are far better off hiring an expert to do the job for you. A web design team or a digital marketing company can help you make sure that all of the elements that you need are present and give your site a congruent look and feel. Now, how do you go about finding the right person for the job? Let’s explore.

Find a Reputable Company

There are plenty of web design companies out there that will take your money and not produce results. You want to find an experienced and reputable provider that charges a fair price. They need to be able to build all of the elements that you need on your site, for example ecommerce sites are more difficult than static small business sites. They should have a portfolio of projects that you can look at along with references that you can speak with so you are confident hiring them.

The Marketing Component

If you plan on marketing your business in the future then your site needs to be built with that in mind. Web design and the technical aspects of SEO go hand in hand and you should have a design team that understands both elements. You need an attractive design that also contains informative content. Your content also needs to be related for the terms that you are going to try and rank for.

Built Around Your Business

Your website needs to be built with your customers in mind and a good web design team can guide you on how that should look and help you with a design that works. They should be willing to work with you to make the site attractive and functional. They need to test your designs across all browsers and platforms so that everyone can access it. They should also be willing to train you on how to add content yourself so that you can add blog posts or update pictures and inventory.

Many people will try and tell you that when it comes to web design that you get what you pay for and there is some truth to that. However you can find services that are both high quality and affordable.

April 9, 2019 0 comment

Web Design

4 Web Design Trends in 2019

written by Heather Simpson

While it’s hard to believe, we’re heading to the end of the decade in 2019. During this last decade, the World Wide Web has undergone drastic changes, and we’ve seen the focus shift to mobile, the introduction of VR, AR, AMP, and other acronyms. As exciting this newer technology has been, we see and perceive these changes in web designing trends. Although many types of web designs have become a trend, following are the 4 web design trends in 2019 that are anticipated to grow and flourish in coming years too.

Responsive web design

The rapid development of reading devices – tablets, mobiles, wearables, and desktops – has alerted web designers that responsive web design is one of the mainstream designs in 2019. With Google prioritizing mobile-friendly designs, the focus and zeal on making responsive design has increased and will continue in the coming years.

Thumb-friendly navigation

With mobile browsing overtaking desktop, there is heavy stress on creating thumb-friendly designs. The way users hold their mobile phones and how they use their thumb movements to navigate through a website are going to impact the usability as well as visibility of websites. To tap these thumb users, web designs featuring navigation customized to the thumb will rule the world in the near future.

Minimalism

Minimalism, the timeless web design trend, will surely dominate the World Wide Web for a long time. The fewer elements and minimal content on a site designed in the right manner will show the user what he/she is looking for. Fade-in-effects and animations that make scrolling a lot more engaging will give website pages freedom to space out the content, resulting in more white space and clear typography without distracting elements. Here is a look at how to make minimalism work for you.

Mobile-friendly designs

As Google has already rolled out mobile-first indexing, web designers will be required to pay more attention to designs that are mobile-friendly. With the anticipated increase in mobile users in 2019 and following years, intriguing visual effects as well as search experience are also important factors that need consideration in web designs.

Bottom line

Web designing trends have been a hot topic for designers as well as online entrepreneurs. Following the above web design trends for 2019, designers and marketers can capitalize on their strengths to have unique and unforgettable designs to entice search engines as well as users. Creative designs aren’t a matter of chance. They can be understood, analyzed, and executed. Just be sure to stay updated with latest trends in web design, and you’re all set to beating your competitors.

April 6, 2019 0 comment

Logo Design

How a Logo Helps Establish Your Brand

written by Heather Simpson

A business logo is not just graphical letterheads of your business but it’s also the face or the visual image that represent your business or company in your brands or products. It also shows the nature of your products and the mission of your company or business. Therefore it’s very important as it boosts your marketing strategies by uniquely identifying your brand. This means a logo is one of the most crucial things when establishing your logo. Below are some of the ways through which a logo helps in establishing your brand.

A logo improves your brand’s recognition

Whether you’re operation a Tree Service Company, Pool Care Company, a mowing company or any business for that matter, a logo is one of the major components of a brand. In fact, it’s the countenance of your business. It’s what will be seen fast in your brand. This means it is the logo that attracts the attention of the consumer to your brand and tells the customers more about your brand and business in general. The attention grabbed by the logo also goes a long way in marketing your brand. This because it helps the consumer to decide whether your brand is good or bad. This means powerful and good logos will impress consumers hence sell your brand more.

Helps to separate your brand from that of the competitors

Logos are unique. This means that your business logo will uniquely identify your brand. It also communicates to the consumers about the mission, uniqueness and the viability of your brand. In short, it informs the consumer of all the distinguishing information about your product.

Promotes brand loyalty

As stated earlier a logo uniquely identifies your brand. Therefore if you are consistent in providing high-quality goods or services your logo will be associated with these goods. This means every time the consumers see your logo they will be aware of the uniqueness of your brand. It also helps in creating trust with consumers. By so doing the logo helps in attracting permanent customers to our brand.

Helps in advertising your brand

A logo is what attracts the consumers to your brand. One characteristic of a good logo is that visual and memorable. This means that it is the symbol that consumers will use to identify your brand. Therefore the sales of your products depend on how your logo will make the consumers visualize and feel about your brand. Consumers will also associate the memories of your brand with the logo. For example, if a consumer uses a product with your brand’s logo and is satisfied the next time they come across another product with the same log they are likely to purchase it.

March 31, 2019 0 comment