Inspire your first-time visitor to not only come back, but to want to meet you.
Last week, I described a bad first-time visitor experience I had at a local donut shop.
This week, I want to describe a good first-time visitor experience I had.
You see, I want your visitors to want to not only come back to your site, but to come to your church, ministry, or business and meet you in person. THAT is what your website should inspire in them. That is what you can to effect.
Now, truth to be told, a website is like a used car lot. The only people who go to used car lots are those looking to buy a used car, right? I mean, no one looks for baby bottles and diapers at a used car lot. If they show up, they want a car. That is why they have come.
Likewise, if someone has arrived at your website, guess what they have come for? Your product, your service, what you offer!
Well, if that is what they want, and they came to me for it, what’s the big deal?
Because they don’t know if what you are offering is what they’re looking for, even hoping for. Not everyone who comes to a used car lot drives off in a newly purchased car, and not everyone who comes to your website. So how do you get these visitors through the physical door of your church? How do you get them there?
Talk to them, of course! The secret to communication is simple, really. When you write, and you should write, write as if you are writing to one person. A simple, personal style goes a long way.
And don’t go on with platitude-style statements – “Everyone always welcome” or “we are a group of…”* – the reader already knows that you think those things. Tell them what they DON’T know.
Also, make sure there is plenty to read about, that it is well organized (that is, easy to find) and that welcome pages don’t have dead ends. A dead end is a nice welcome statement, not too long, that as no “Want to know more” or “Find out about…” link at the end. It’s a dead end.
There is no where to go but back out and that is something you DO NOT WANT your visitor to ever do. You only want them going forward.
Follow those simple tips and after spending some welcome, anonymous time reading what you have offered them, your first-time web site visitor is much more likely to become a first-time Church visitor.
* one thing I see on alot of Orthodox websites is
“The Orthodox Church is evangelical, but not Protestant. It is orthodox, but not Jewish. It is catholic, but not Roman. It isn’t non-denominational – it is pre-denominational.”
All this is true, but this means nothing to the person not familiar with Orthodox Christianity. “It is confusing at best, and nonsense at worst,” I was told by a millennial, non-Orthodox Christian.
My advice is to avoid it, and remove it if you have it posted.