URLs/Websites dominate social media in Superbowl LI Advertising.
Is this the end of the hashtag?
A new report has revealed that out of the total 66 ads that aired during Super Bowl LI, only 30 of them included a hashtag – while 41 percent displayed the firm’s URL. The shift was a new strategy for corporations to bring more traffic to their websites, rather than just gaining popularity on social media. Out of 66 total Superbowl ads, there were only 5 Twitter links, and 4 Facebook links, while over 40% of them contained URLs/web site addresses. USAToday reports that
Researchers are saying that the hashtag could be entering its final stages of life.
What does this mean for you?
It means that the reports of the website’s demise are profoundly premature. The big companies, and their astronomically priced ad agencies, no longer see much return on their investment in social media advertising, including Twitter and Facebook, preferring instead to drive customers directly to their websites.
It means that, once again, as we have been saying for decades now, the website is the interactive portal between you and your client. Your website is how your clients and customers will reach you, see you, interact with you, 24 hours a day, 7 days a week.
Is this the end of the hashtag? Could be. Remember MySpace? Remember AOL? They’re still around, barely.
Is this the end of the website? Not even close. It demonstrates particularly that the website is the one constant in an ocean of online change. The website is and will remain the key internet marketing and communication tool for businesses, non-profits, and ministries large and small for the foreseeable future.
Make sure your website works for you.